That's right: the mad rush, but to where you ask? Well let me do it pictorially for you once again:
Meanwhile, in the other empty depths of Portugal (at least during the other 11 months of the year), in the interior regions where the majority of its people have had to emigrate, during the month of August, those who departed for other countries return home, turning the small villages of Trás-os-Montes, Minho, Beira Baixa, etc. into lively locations full of joy and fun and exotic langauges. Typical of August in the província are the festas dedicates to the homecoming emigrants. Not only do the emigrants count down the days until August rolls around, those who await them do as well because August means one thing and one thing only: festa na aldeia (partying it up in the villages).
So be it in the city, in the beach destinations of the Algarve or elsewhere, or throughout the aldeias of this country, August is meant to be different and no other month seems to substitute it. So this August, like any other August, Portugal might want to post one of these up: